WEEK 2 PROJECT - LOGO AND BUSINESS CARD PROJECT
Students will create a logo in Adobe Illustrator for a company and then apply that logo to a business card.
Project Specs:
- Business cards (3-1/2” wide and 2” high)
- Contain Logo
- Contain key contact information
(Name, phone, email, address, Website address, your job title, or 2-3 competencies)
Logo and business card design are two of the most important elements of any brand. They are normally the first two pieces of material that anyone sees about you. It should shout reliability, quality and trust me, without shouting into people’s faces. The design of your Logo or brand is how people will relate to you. It has to say everything about you, and you have the control of exactly what it says.
The Importance of a Logo - A logo helps to create visibility, credibility, and memorability.
Business Cards - Business card, give you the opportunity to provide critical career and contact information with people you meet in social and professional situations.
When designing your logo & business cards, remember to keep the design and layout clean and simple. Keep your business cards clean and crisp. A business card focuses on your job objective or unique selling proposition. Be sure to include all your pertinent contact information, including your name, phone number, email address, postal mail address; and Web site address, cell phone or fax numbers (if you have them).
Most formal or conservative business cards use “normal” fonts, use font sizes of 10-11 points, and stay with traditional colors of ink and paper. In the creative field, you can be a bit more adventurous.
- Once your cards are printed, be sure to utilize a business card holder to protect your cards and keep them clean and crisp. What's the point of going to all the trouble of designing and printing great business cards if you let them become soiled or dog-eared.
- Logo & business cards are an effective and professional way to stand out from your peers.
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